The present plan is for all selling initially to be done by Jack Banquet.  Jack Banquet will employ a direct selling method and will meet with each client personally to close the deal.  The leads acquired are predominately from word of mouth as well as print advertising in the journals and yellow pages.  Recently A Fabulous Affair compiled a list of patrons that frequented their past businesses and sent a direct mail package to them.  The response from this mailing has been most favorable, resulting in 50 new clients.

As part of start-up plans, A Fabulous Affair intends to add 4 account executives after several months to sell the service to production and film companies, while Jack Banquet continues his selling efforts.  Jack Banquet will provide the account executives lists of production companies registered at the Motion Picture Institute.  The Institute only registers companies that have gross sales of $500,000 & higher.  The account executives will cold call these companies and follow-up with a direct mail package and a follow-up call.  Additionally, the account executives will attend every possible event that would have industry contacts in attendance.  This form of networking has the potential to be very lucrative for the owners and will prove to be enjoyable for the account executives.  The table below (Sales Targets) provides an overview of the business that is expected: